An Atlanta newswoman resigned from her position on Monday, May 1, after a Twitter user she reached out to for information on a video he had posted, exposed her for having used the n-word in the direct message she sent him.

11 Alive reporter Valerie Hoff contacted Curtis Rivers [user @curtfromdablock] after coming across a recording he tweeted on April 13, that she was interested in breaking as a news story. In the posting, Rivers acknowledged the attention the clip was receiving, by writing that a lot of "news n****s" had been hitting him up to inquire about the video. Hoff apparently read Rivers' remark before drawing up a text to shoot him, and decided to playfully incorporate his use of the slur on her own end.

"Please call this news n***a. Lol. I'm with 11alive," Hoff responded, sparking a brief exchange that started off in good spirits, before Rivers realized she was a white woman and took it some kind of way. "I just looked through your photos on twitter and realize u aren't black but called me a n***a," he'd reply minutes later. Having realized the inappropriate nature of her message, Hoff made an attempt at explaining that she was using the word to refer to herself, as one of the news reporters he told followers he was being pursued by. But Rivers wasn't having any of her rationale, looking past her apology to ask what number he could contact to reach her lawyer or manager.

“I just think it wasn’t right for her to use that word in regards to a person who is African-American on herself or use the word period for that matter. If she is bold enough to say it to me being an African-American then I’m pretty sure this isn’t the first time she has used that word,” Rivers told the Atlanta Journal Constitution, concerning his exchange with Hoff. Hoff has continued to apologize for her choice of language.

11 Alive supervisor John Deushane has since released a statement in which he clarifies the publication's stand on the matter, and touches on how it was dealt with. "11 Alive does not tolerate any form of racial insensitivity and aggressively enforces our standard policies. We acted promptly to address this situation. Valerie Hoff has chosen to resign and apologizes for her actions. 11Alive is committed to treating the communities we serve with dignity and respect," said Deushane.